Standort
Messe Hannover
A green statement at the trade fair
A booth is more than a sales area – it is the brand’s showcase. To stand out at the international EMO2025 in Hanover, Kellenberger Switzerland AG was looking for a unique green statement that tells a story and creates an unforgettable atmosphere.
Our solution: a huge “K” of almost two square metres, handcrafted from reindeer moss in three shades of green. Complemented by smaller moss elements for the tables, the booth instantly became an organic highlight in an otherwise technical environment. The “K” was not only an eye-catching centrepiece that made the brand unforgettable, but also a sustainable investment: after the fair, it found its permanent place in the reception area at the company’s Goldach site.
From the booth to the reception
This project perfectly demonstrates how a creative green element can shape a trade fair presence while providing long-term value for the company.
A statement to remember
For EMO2025 in Hanover, we created a distinctive brand icon in our workshop: a monumental “K” of around 1.8 m², carefully crafted from reindeer moss in forest green, meadow green and apple green. Smaller “K”s were made as matching table decorations. The outcome, as confirmed by our client, was a complete success:
"Thank you for your outstanding contribution to the fair! The moss K was a real eye-catcher and gave our booth a unique touch. A statement perfectly matched to our appearance. Working with you was, as always, excellent!"
Maximum impact
Such a bespoke green design offers invaluable benefits for any exhibition. It creates maximum attraction and stands out from the often sterile fair environment. In a hall full of stimuli, it builds strong recognition visitors will remember: “the booth with the big green K”.
A sustainable investment
The great advantage of this solution is its longevity. After the fair, the large “K” was not discarded but now serves as a permanent and striking feature in Kellenberger’s reception area in Goldach – an investment that continues to embody the brand every day.
