In a world full of competition, it is more important than ever for companies to present themselves as attractive employers, because only in this way can a company withstand the constant pressure, development and competition and create a harmonious working environment in which motivation, efficiency and satisfaction of employees are top priorities.
Therefore, it's essential for every business to have a suitable employer branding strategy. What approaches and employer branding measures are available? Here you'll find an overview of modern working environments as an approach that strengthens employer branding.
Employer Branding - A must for the attractiveness of companies
As an employer, you try to attract the best employees to boost the professionalism, quality, and efficiency of your company. This is referred to as employer branding. A company uses various strategies and approaches to make its company attractive to potential applicants. In other words, the employer creates an identity or brand that stands out from other employers and is therefore more attractive to people on the job market.
Employer branding is essential for the success of every company, as economic competition is constantly intensifying. The labor shortage is another factor that highlights the importance of employer branding measures.
Possible approaches include effective onboarding processes, target audience analysis, and a social media presence that focuses on recruiting potential employees. Many companies also focus on presenting their corporate culture in a positive and attractive way.
Modern working environments – the future for companies!
The classic, monochromatic open-plan offices are a thing of the past. Today, a pleasant working environment is crucial for the success of both employees and entrepreneurs.
There are already many innovative concepts for the design of offices and workspaces, because people work better and more efficiently when they have a pleasant climate. It also improves employee well-being and satisfaction.
For a long time, little thought, attention, or money was invested in the design of workspaces. Offices had a purpose that could be fulfilled through minimalist design. Today, however, employees want to work in a "beautiful" environment. This isn't about personal design interests, but rather about a harmonious, coherent, and pleasant design of the functional spaces.
Strengthen employer branding through modern working environments
Innovative office concepts, or "new work office concepts," are an employer branding strategy that has become indispensable. Potential applicants can see the corporate culture through the design of the premises. A friendly environment is also reflected in the work ethic and the way people interact with each other.
A modern office design often embodies a modern overall concept. And this is precisely what prospective tenants value. An attractive work environment is often associated with progress, development, and modernization.
If a company wants to recruit new employees and improve the company's working atmosphere, attractive office design is an important part of employer branding.
Possible design elements of a modern working world
To create a work environment that is suitable for both employees and employers, there are a few elements that have a big impact:
- Open spaces & retreats
An office should have both open spaces and quiet areas. Finding a balance isn't always easy, but by involving employees in the design process, a concept can emerge that's tailored to their needs. Depending on the type of company, more or fewer quiet areas or open spaces may be needed.
Retreat areas provide employees with the peace and security they need to work undisturbed or have time for themselves. Open spaces are a perfect building block for meetings, ad hoc get-togethers, and fulfill various employee needs.
- Meeting areas, smart offices
Since office work rarely involves individual work, meeting areas, meeting spaces, and smart office configurations are an important design component. This should not just be a large room with a table and chairs, but a space or area where the group feels comfortable and can simultaneously make important decisions.
Equipped with smart office tools, any configuration (room temperature, lighting, etc.) can be adjusted at the touch of a button, enabling user-friendly comfort and a pleasant ambiance. At the same time, everything can be planned online with a smart office program. This includes which rooms are occupied, who needs a meeting room, and which parking spaces are available. It is therefore an application that manages both workstations and other usable spaces. Employers and employees can use it to see when certain workstations and rooms are booked or available and can even make bookings themselves. Smart offices are an important component for efficiently and optimally utilizing and designing modern working environments.
- Green elements
A small, dried-out cactus or plastic plants in the corner of the office are a thing of the past. Today, there are various ways to integrate nature into a smart office. That doesn't mean you have to hire a gardener to take care of all the greenery.
Greenfinity offers products that are natural, durable, and beautiful. For example, there are handcrafted moss walls and moss pictures, as well as preserved plants that require no maintenance and, thanks to their simplicity, create a beautiful ambiance in the work environment.
- Integration of Greenfinity products: Moss walls & moss pictures
High-quality, maintenance-free indoor greenery! It sounds almost impossible, but it's a high-quality product that's especially suitable for offices and companies that want to redesign their spaces and bring a touch of nature and a beautiful ambiance into empty offices.
A 100% natural, custom-made moss wall or moss picture is a must-have for modern workplaces. They're the perfect accessory to improve the indoor climate, employee satisfaction, and the overall environment. Another important aspect of these products is sustainability. A commitment to environmentally friendly practices and green offices should be a part of modern companies today.
Conclusion - The impact of modern working environments
Modern working environments, green offices and a pleasant working environment have a much greater impact than was thought a few years ago.
Employees spend an average of eight hours at work every day. This represents a large portion of a day. Designing this environment accordingly improves employee well-being. A healthy work environment for both body and mind can be created. This also leads to higher performance and motivation. Employees are happier and show commitment to helping shape the work culture positively.
Stress, fatigue and resignation are no longer part of everyday life, because designing offices with indoor greenery, open areas or other important aspects creates an attractive working environment.
