Do you want your stand to be the eye-catcher of the entire trade fair? We'll tell you how. After the events industry suffered greatly over the last two years, trade fairs and exhibitions can finally take place again. Hopefully, this will continue in the coming years, as this is a particularly important and valued marketing tool for companies. Not only the trade fair organizers and stand builders are happy, but also all the exhibitors, who can finally present their services, products, and innovations on their own, completely individual trade fair stand. But it's not that easy to shine at a trade fair with your own stand and attract attention. Visitors are becoming more and more demanding, and exhibitors more and more creative. In this article, we provide 8 helpful tips to guarantee that visitors to your stand at the next trade fair.
1) Stand staff with the right skills
Whether visitors linger at your stand and gather more information or even become potential customers largely depends on the booth staff. Therefore, it's crucial that your staff has the necessary skills, as visitors always want expert advice whenever possible. Booth staff should possess strong technical knowledge and social and communication skills to engage visitors and attract them to the stand. Attention to body language and clothing is also very important; therefore, it's recommended to wear uniform clothing with company logos.
2) Trade fair games
Games that involve visitors and even offer prizes are always popular. Hardly anyone will pass by your stand if there's an attractive prize on offer. There are various game options, such as a traditional wheel of fortune with various prizes to be won, or even better, a quiz featuring your products, with the winner then being drawn. Of course, you can also offer somewhat unusual trade fair games. How about table football, for example? Not every exhibitor offers this, so give it a try and include a lucrative prize.
3) Photo booth with social media tagging
Social media is an important part of every business these days. We have a great idea for attracting more visitors to your booth and simultaneously reaching a wider audience on social media. Integrate a photo booth or, depending on your space, simply a camera into your booth and take digital photos of your visitors, which they must post on social media and tag your company. Of course, visitors won't do this without an incentive, so make sure they have one and reward the person with the most original feed post.
4) A cool stand-up bar
Every visitor appreciates being offered something to drink and snack at their booth. If you can also boast a cool bar, that's sure to be one more reason for visitors to stop by. However, make sure your booth doesn't become a coffee corner or a beer bar. It's simply about attracting visitors and, above all, engaging potential customers.
5) Live actions
Live events can also be very exciting for visitors. For example, a company can demonstrate how a laser machine works and laser the customer's name onto a piece of wood. Similarly, an automobile manufacturer could showcase its latest features. Be creative, turn your trade fair booth into its own little event, and give trade fair visitors a good reason to linger a little longer. The emotional impact of live events is incomparable to that of mere numbers, data, and facts in brochures.
6) Sensitive customer involvement
Special incentives such as seeing, trying, feeling, smelling, tasting, or hearing can also be very convincing. Examples include scent samples, sound experiences, tastings, or trying things out for yourself. However, these experiences should be as close as possible to the product or service offering to convince the visitor of their value. Experiences that are difficult to identify in relation to the offering are more likely to serve as entertainment.
7) Sustainable giveaways
A classic option that has been around for a long time but still attracts attention today is giveaways. Make sure they are memorable and, above all, functional. There are countless promotional gift options, but lighters, pens, etc., with the company logo are the most common. Try something different! Try a smart key finder tag or an inductive cell phone charging station. Sustainable giveaways are definitely a winner with customers, because sustainability is more important than ever these days! Many giveaways are also available in a sustainable format; visitors will appreciate it!
8) Become the highlight of the trade fair with an unusual design of the exhibition stand
The more exclusive and individual your trade fair appearance is, the more attention it will attract. One of the most important aspects of a trade fair is to stand out from the competition, so "go for something extraordinary." Many people have good ideas, but we have the best! How about incorporating a high-quality piece of nature into your stand design? Our aesthetic moss products are not only a visual eye-catcher, but also sustainable, innovative, and represent exclusivity – an unmistakable message for trade fair visitors. They are also sound-absorbing, which will have a very pleasant effect in a noisy exhibition hall.
Don't forget: Your trade show booth is the flagship of your entire company, so make sure it's a striking design! Whether it's a moss picture, a moss wall, or your company logo made of moss, we offer countless options for attracting attention at the trade show. It doesn't matter whether it's a corner booth, an island booth, or a row booth! Of course, it's also no problem to adapt the moss product to your company's corporate identity. We're happy to accommodate your desired design and look forward to developing it together with you.
